Explore My Designs

Integrated Campaign

The challenge was to create an integrated campaign for The Bog Pro surfing event, a unique specialty contest held at Bog Beach, Ballito. The goal was to promote the event, build excitement, and ensure smooth communication about the competition's dynamic format and cool prizes.

The event required a strong visual identity to reflect the energy of the surfing community while showing key details like the flexible scheduling dependent on wave conditions, location setup, and the the raffle prize of a custom surfboard.

The campaign included:

Event Poster: Highlighting the prize, event date, and location with images that are appealing to draw attention.

Rash Vest Designs: Functional and clear branded gear for competitors that are simple with tribal designs in vibrant colours.

Beach Setup Map: A clear layout of Bog Beach to guide attendees and ensure safety during the event.

Social Media Content: Countdown posts, raffle promotions, and event updates to generate buzz online.

Raffle Announcement: The 1x custom surfboard prize sponsored by Pyzel, encouraging community participation.

This campaign successfully captured the spirit of the surfing lifestyle while delivering key information, creating excitement among the local surfing community and beyond.

Data Visualisation

The goal was to create a mobile-friendly data visualisation design that educates users about yellowfin tuna conservation. The focus was on highlighting key threats, sustainable practices, and actionable consumer tips in a visually engaging way.

Insight: With growing concerns about overfishing and environmental sustainability, there is a need to make conservation information accessible and easy to understand for a wider audience.

Concept: The design shows a bright, ocean-inspired colours and illustrations of tuna to immediately capture attention. The app-like layout ensures a user-friendly experience, with sections including:

About Yellowfin Tuna: Brief educational content about their importance and ecosystem role.

Threats: Visual data on overfishing, bycatch, and habitat loss using infographics.

Sustainable Practices: Practical guidelines to promote responsible fishing and reduce environmental impact.

Consumer Tips: Guidance on identifying sustainable seafood certifications.

Recipes and Actions: Information to inspire users to make informed choices in their daily lives.

Video Editing and Animation

Videos and Animation

Problem/Challenge: The task was to make an interesting animation for Copic markers that shows how they can use two different tips at once and change pen pods when they run out.

Insight: The animation had to grab people's attention right away and show off the unique features of the Copic markers. To make it more interesting and relatable, I used the fact that students often change their vape pods as a comparison.

Concept: I wanted to use smooth animations and smoke effects to make a visually appealing story that shows how the dual-tip feature works and how easy it is to switch pen pods.

This animation project solves the problem by using interesting visuals and fluid transitions to bring out the features of the Copic markers. To make the animation more relatable and interesting, smoke effects were added to make it look like students changing vape pods. The story is clear and to the point, which makes sure that the message about the product's unique features gets across clearly. This method makes sure that the animation not only educates but also interests the viewer, which makes it a useful marketing tool.